Foursquare is more than just the latest fad. It is clear that foursquare can provide some relevant feedback if you are a location owner and want to follow who is or has been checking in and who is frequently your organization. But what about real estate? Here are just a few thoughts on some uses for foursquare.
- Listing agents can add their listings to foursquare as a tracking and feedback mechanism. Imagine that every showing was accompanied by the showing agent “checking in” and using the tip as feedback. Listing agents and homeowners alike can check and see who is showing the property and how often they are coming back.
- Take that same thought and imagine the prospecting tool you have if you are interested in pursuing expired listings.
- Use foursquare to track attendance at office tours, caravans or meetings.
- A fun contest idea to get a specialty tour of featured homes (i.e. check in from an open house you’re holding, with a prize for the first visitor to arrive who saw your post on Foursquare)
- Build neighborhood or condo check in and compete for “mayorship”. I can see where being Mayor of a particular neighborhood could be of real value on a listing presentation.
- Foursquare can build your client network, especially with people who haven’t heard of you. Foursquare is rapidly growing and expects to hit 1,000,000 users this week!
Looks like foursquare might just be another social media application that has found a home in real estate. Don’t let the foursquare opportunity pass you by!
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