Realtors: Market yourself to “life change” clients

People going through life changing events are often prime candidates for the services of a real estate agent. By networking with these type of businesses and providing them with your information you put yourself in front of an excellent source of potential referrals. There are two types of businesses in your community that can be enormously helpful in generating referrals surrounding life changing events:

1.- Florists. A wedding, a new baby or a job promotion are some of the reasons why a family may need to purchase a new home or move up to a bigger or nicer home. By building a relationship with a busy florist and leaving some business cards for example, you make yourself accessible to these potential clients.

2.- Wedding Planners. Since newlyweds are a great source of business when it comes to first time buyers, getting your info to wedding planners may be an excellent way to attract potential buyers. Some agents have even begun attending bridal expos to work this segment.

In real estate, referrals are the name of the game. If you are a Realtor, 95% of your business most likely comes from referrals. In view of that, you should consider befriending and supporting these type of businesses as a way to generate referrals for free.

Article source: http://www.freehelpforrealestateagents.com


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