I know what you're thinking: "Twitter? Really? You can't be serious", and I completely understand. However, keep reading and I will explain why you should not dismiss Twitter just yet.Twitter could serve as a powerful tool in three specific areas:
1.- Networking.
As a real estate agent, what if you tweeted out great local content, community info, little known facts about your area, real estate news and market reports for your community? You are probably sending that type of stuff out anyways via postcards or email – right? Why not take that same info and turn it into 20 different tweets?
Followers will "retweet" your information for their own followers to see and your message will be reached by a much wider audience. It's word-of-mouth advertising that is priceless!
2.- Business.
Do a search on Twitter: Type in: “______ Realtor” (fill in the blank to whatever city you serve – i.e. New York City Realtor) – see who is looking for a Realtor in that area and add them as a follower! Also, don’t be shy about inviting people to follow you on Twitter. Download your database into a .CSV file and then upload it to Twitter. You can then choose who you’d like to send a Twitter invite to. The more people you follow, the more will follow you!
People that could become a great source of leads should be another great addition to your followers list, i.e. Mortgage Brokers, Bankers, previous clients, etc. So follow them and invite them to follow you.
3.- Exposure.
As a real estate agent, the exposure you could receive by being on Twitter is enormous! Your ideas and news are distributed to a much broader audience than traditional marketing and the only cost is time.
Make sure you ask people to follow you on Twitter. Add the link to your email signature, any print materials, your listing flyers, postcards, the home page of your website – anywhere where someone may want to contact you!
Do you need more reasons to use Twitter? Here are a few more:
- Twitter is free
- Twitter is very easy to use
- Twitter is Fun and Interesting
Give Twitter a try. If you are already using Twitter for your real estate business, I would love to hear your thoughts, leave me a comment.
Source Info: http://www.futureofrealestatemarketing.com/2010/06/22/tip-tuesday-top-3-reasons-why-twitter-matters/
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